Strategies to write a content marketing
Not being interested in direct marketing is one of the main reasons to choose content marketing.
You, as a reader, don’t like to be targeted directly to a special advertisement.
When you see a banner, TV advertisement, video promotion, or any other routine marketing, you know they’re going to exaggerate about their business, so you not only don’t like it but try to resist it also!
Content marketing resistance
When you publish your content on a website, blog, or magazine, you can’t consider it to be very prominent among many other advertisements, but at least you can pass the audience resistance.
It means you will have the chance to introduce your business through a professionally promoted tone of speaking in your content.
Besides, you have a long time to stay in search engines. Content is the food of websites, and it’s very rare to see website owners remove marketing content from their websites.
Categorize your publishing website
When you prepare your promoted content, remember to not only focus on website traffic or visits.
You should consider the website to publish your content according to your business audience.
Because it’s not only about visiting or traffic but to get your client and sales process.
How do you write content marketing to get a great result?
Don’t write short
We can’t tell you a special amount of words to have great content; in most cases, 1000–2000 words are considered a good amount for marketing or general content.
If you don’t have much to say, your content might seem like a short advertisement, which is not interesting for your audience.
Search about your topic
It’s better to not only think about promoting your business but also to consider the users challenges, find a solution, and then introduce them to your product or service.
In order to be successful in your topic, do a search about it in Google, check the search questions and links about that, then write about it.
As much as your content approaches the search topics, you will get better results.
Consider your persona behavior
It’s very important to understand your audience persona and features. How old are they? Where do they live? What is their educational field? What are their challenges?
If you know the answer to all of the mentioned questions,, then you are ready to provide a useful content for them.
Spend a time to choose an excellent title
Maybe it’s surprising for you that you need to think about your content title very carefully, but most of the readers spend time to read an article if the title is great!
It’s the title that attracts users to follow a link and read the content. Remember not to choose titles that show you spent money to publish your content; instead,, choose titles that have more informative and useful concepts beyond them.
For example, the title “introductionon of best tax management in Istanbul” shows the user that they’re going to read a sponsored content,, so they ignore it and give up reading it.
But the title 5 standards to select a professional management tax company” might have little resistance for readers. Try5-100 titles and check them with similar titles in Googlesearch,h, or you can evaluate your titles ian all- all-in one SEO plugin.
Don’t forget the first paragraph
Maybe it looks disappointing, but most users only read the first paragraph, then give up the content! So try to write your first paragraph in a way that attracts users to keep on reading the whole text.
Try several times to find the best one to be your first paragraph. Ask some of your audience to choose their favorite paragraph or take a look at your competitors to decide reasonably.
Don’t follow direct sales
The style and strategy of content marketing are not for the sale process or doing directly advertising for sale.
If you want to speak about direct sales, then banners and video promotion are better to choose. Content marketing, or advertorial, is a technique of marketing that includes approximately 70% of informative content.
On the other hand, if readers read your content but won’t purchase from you, you should be sure they learn something informative from you.
If you follow this strategy, you will have more readers and audience to know your business.
But when you do direct advertising for sale, you will attract fewer readers that might be your potential clients.
Follow the real standards of content marketing
The more your content is similar to an article, the more ability you have youpersuade persuade users to your business.
The features of a real content
Don’t exaggerate
Don’t write in a way that seems to be unreal words. Your words should be provable.
Be careful about using words and use a natural and intricacy tone
Use real, not subjective words
Use trusted sources to ensure users are reading real content
Read as much as you can
As you read and search more, you will be more able to show your professionalism to your audience.
Don’t use too many pictures!
If your content marketing is a type of text, it’s good to use pictures or charts. But it’s highly recommended to limit using them.
Big pictures might make your audience think you are advertising, and several charts might limit your content by filling a lot of space in the page.
Organize your target in content marketing
It’s better to determine your plan from content marketing. Which one of these is your target from content marketing?
Direct sale product or service
Increasing awareness about your brand
Increasing traffic on your website
Regarding direct sales in content marketing, as it was mentioned before, try to do it very carefully;
it doesn’t mean you can’t do it or it is a completely wrong decision, but remember that content marketing is a powerful strategy that doesn’t insist on a direct sale procedure.
Regarding brand awareness, everything is clear. You don’t have much to do.
All you need to do is write professionally and persuasive content that is easy to read.
Regarding increasing traffic on your website, you need a professional landing page. If you don’t have a professional landing page, you wasted all of your time and energy.
Use call to action (CTR)
A call to action is a strategy that invites readers to follow a link or a contact way to visit a page or website. There is much discussion about this strategy.
Some believe that using it isn’t a good idea as it will disturb the article tone and will modify it to an advertisement. Some believe if you don’t have a CTR, you would waste your money.
Remember, if you’re publishing content marketing to increase traffic to your website or shop, it’s no problem to add a standard CTR at the end of content.